The Mahou San Miguel case
Mahou San Miguel is a leading company in the Spanish beer sector with a strong international presence. The company has a portfolio of premium brands comprising over 50 names. Among these are Mahou Cinco Estrellas, San Miguel Especial, Alhambra Reserva 1925, San Miguel 0,0 and San Miguel ECO.
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Creation of a new sales channel
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Improved user experience and personalised purchasing experience using Adobe Commerce Cloud
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Ecommerce integration with Navision ERP, JDE and Salesforce CRM
Project requirements and services provided
by digitalising a number of traditional processes in the hotel, restaurants and bar sector, which remains relatively traditional in terms of digitalisation.
to help improve the cross-selling process.
across several levels: catalogue, selection, prices and promotions.
More simply purchasing processes.
by providing information on the status of the order and the opportunity to select the delivery time based on days and times available.
based on Salesforce CRM.
- The creation of a new sales channel.
- Digitization of a super traditional market.
- An enhanced user experience that optimizes customer interactions with the platform.
- A personalized shopping experience for each customer.
- Leveraging all the benefits of Adobe Commerce Cloud for B2B.
- A seamless customer experience across all channels, leading to increased customer loyalty.
- Integration of ecommerce with Navision ERP (6 distributors), JDE (1 distributor) and SalesForce CRM to improve efficiency, while integrating the CRM client with ERP pricing, assortment and promotions.
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