Atida Mifarma migration to Magento 2 Hyvä

Web site:
www.atida.es, www.atida.pt
Year:
2023
Platform:
Magento Hyvä
Industry:
Health care, Pharmacy
Busness model:
B2C
Keys Points of the Project

This is a Christmas story: Atida arrived on Des.26th with very simple requirements: migrate Atida Spain and Portugal to Magento 2 + Hyvä in three months. The tasks were clear: Migrate, on the one hand, two shops on Spryker that where about to expire and integrate them with Algolia, Tryton, Clerk.io, Connectif, Minderest, Akeneo and Yotpo. On the other hand, also migrate the loyalty program they had for the use of virtual money (Atida Cash) in the form of points on the platform. There ws a plus, two important factors to take into account: the design, already defined, could not significantly change from the existing one, and the shop have to had an optimal level of performance given the high concurrency and conversion of the eCommerce.

Staggered roll-out in Portugal and Spain
Adaptation of Optimo to the shop design already implemented by Atida
Co-leadership of the Spain-Netherlands project
DDD (Domain Driven Design)
Hexagonal architecture: development oriented to maintainability and performance
Hyvä Frontend Framework oriented to speed of response
Asynchrony in the execution of processes to support the high concurrency
Migration of all data related to customers and sales between the previous system and Magento 2
  • Staggered roll-out in Portugal and Spain
  • Adaptation of Optimo to the shop design already implemented by Atida
  • Co-leadership of the Spain-Netherlands project
  • DDD (Domain Driven Design)
  • Hexagonal architecture: development oriented to maintainability and performance
  • Hyvä Frontend Framework oriented to speed of response
  • Asynchrony in the execution of processes to support the high concurrency
  • Migration of all data related to customers and sales between the previous system and Magento 2

Project Requirements and Services Provided

Until now, ATIDA has had different ecommerce platforms for its various brands and countries, using Prestashop, Spryker and also Magento. ATIDA aimed to unify tools based on Magento 2 as reference, starting with Portugal and Spain, and gradually adding the rest of the shops in its eCommerce ecosystem to this platform.

It was clear that the main challenge would be to determine the specific scope and prioritise appropriately. This was in order to be able to build the maximum in parallel without penalising quality nor capacity to validate the functionalities, assemble a high performance team and work in parallel with different developments that have a high level of dependency in many cases.

29 people worked on this project over three months (Architects, BackEnds, FrontEnds, Qa, Project and Delivery Managers). This gives an idea of the scale of the complexity of construction and management.
So, let’s get to work. The intense initial ‘discovery’ phase went first, allowing us to delve into the details of the request. Above all, we had to analyse the integrations that will form the key points of the project, together with the performance of the frontend and, of course, the data migrations between two different technologies.

It is important to note that ATIDA is a very experienced client. It knows what it wants and brings ‘finished homework’ in terms of usability and the Look and Feel of the page. It also provides metrics on virtually every flow so that the decisions about what, how and where are based on real conversion data.

It is also important to highlight the close and necessary collaboration with Teradisk as an expert provider of infrastructures that support high-concurrency Magento 2 Hyvä based solutions, which has contributed greatly to the success of the project.
Solutions
Multisite shop

Designed to work in several countries from a single code repository

Tryton ERP integration

Integration with Akeneo PIM

To redefine and implement based on best practices and thus improve the maintainability of the catalogue

Creation of our own loyalty program “Atida Cash”

Based on Elasticsearch which incorporates the activity history migrated from the previous system

Automated Landings Generator

Integrated with the Magento promotions system

Integration of Minderest

For price management

Yotpo

For opinion management

Clerk.io

For upselling

Algolia as a search engine and data source

To implement rankings and relationships

GA4

Super-customised integration.

Achievements
  • 20% increase in conversion rate from the day after Go Live
  • Portugal live in 88 days
  • Spain live 15 days later
  • Implementation of a super scalable solution
  • Integration of seamlessly aligned technical and management teams
  • A platform ready to go live in new countries/stores within a timeframe and budget
Ignacio Riesco

CEO – FOUNDER INTERACTIV4

The biggest challenge was understanding the customer’s needs well in order to optimize both conversion and the recurrence and increase of the average ticket. The choice of Magento 2 Hyvä as a platform allowed us to achieve excellent delivery and exceed customer expectations