Cookie Policy

It is a file that is downloaded to your computer or other device when you access certain web pages that collect information about your browsing on said website. In some cases, cookies are necessary to facilitate browsing and allow information about the browsing habits of a user or their equipment to be stored and retrieved, among other things, and, depending on the information they contain and the way in which they use their equipment, can be used to recognize the user.

Identification of cookies used

Following the guidelines established by the Spanish Data Protection Agency, the cookies used on this website are classified as follows:

  • Own cookies: Those that are sent to the user’s terminal from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
  • Third party cookies: Those that are sent to the user’s terminal from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through cookies.
  • Session cookies: They collect and store data while the user accesses a web page.
  • Persistent cookies: They store the data in the terminal so that it can be accessed and processed for a period of time defined by the person responsible for the cookie -from a few minutes to several years-.
  • Technical cookies: They allow the user to navigate through a web page, platform or application and use the different options or services that exist in it.
  • Personalization cookies: They allow the user to access the service with some predefined general characteristics based on a series of criteria in the user’s terminal, such as the language, the type of browser through which the service is accessed, the configuration region from where you access the service, etc.
  • Analysis cookies: They allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookie is used to measure the activity of the websites, applications or platforms and to create browsing profiles of the users of said sites, applications and platforms, in order to introduce improvements based on the analysis of the usage data made by the users of the service.

The following table shows the own and third-party cookies of the website www.interactiv4.com, informing of the purpose for which each one is used.

Own cookies

COOKIEPURPOSEEXPIRATIONRESPONSIBLE ENTITYAFFECTED FUNCTIONALITY IN CASE OF DEACTIVATING IT
cookiesAceptantHides the cookie acceptance popupPersistentWordPressNone

Third party cookies

COOKIEPURPOSEEXPIRATIONRESPONSIBLE ENTITYAFFECTED FUNCTIONALITY IN CASE OF DEACTIVATING IT
CookieConsentStores the user’s cookie consent state for the current domain1 yearCookiebotNone
test_cookieUsed to check if the user’s browser supports cookies.1 dayGoogleNone
bscookieThis cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example.1 yearLinkedinNone
li_gcStores the user’s cookie consent state for the current domain.180 daysLinkedInNone
lang [x2]Remembers the user’s selected language version of a website.SessionLinkedInNone
lidcRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.1 dayLinkedInNone
wp-wpml_current_languageDesignates the country code that is calculated based on the user’s IP address. Used to determine what language should be used for the visitor.SessionWPMLNone
_gaRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.400 daysGoogleNone
_ga_#Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.400 daysGoogle None
_gatUsed by Google Analytics to throttle request rate1 dayGoogleNone
_gidRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 dayGoogleNone
ln_orRegisters statistical data on users’ behaviour on the website. Used for internal analytics by the website operator.30 daysLinkedInNone
AnalyticsSyncHistoryUsed in connection with data-synchronization with third-party analysis service.30 daysLinkedInNone
IDEUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 yearGoogleNone
pagead/landing [x2]Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.SessionGoogleNone
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.SessionGoogleNone
pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.SessionGoogleNone
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.3 monthsGoogleNone
bcookieUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 yearGoogleNone
UserMatchHistoryEnsures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.30 daysGoogle None

(1)They allow the website to be monitored using the Google Analytics tool, which is a service provided by Google to obtain information on user access to websites. Google, Inc., a Delaware company whose main office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States. Some of the data stored for later analysis are: the number of times the user has visited the website, dates of the user’s first and last visit, duration of visits, page from which the user accessed the website , the search engine that the user has used to reach the website or link that they have selected, the place in the world from which the user accesses, etc. The configuration of these cookies is predetermined by the service offered by Google, which is why we suggest you consult the Google Analytics privacy page, http://www.google.com/intl/es/analytics/privacyoverview.html to Get more information about the cookies it uses and how to disable them (with the understanding that we are not responsible for the content or accuracy of third-party websites).

Cookies deactivation

You can allow, block or delete the cookies installed on your computer by configuring the browser options installed on your computer. Please read the help section of your browser carefully to learn more about how to activate the “private mode” or unblock certain cookies.

Disabling or deleting cookies belonging to Google Analytics

If you accept the use of cookies belonging to Google Analytics, you can uninstall them later by configuring your browser, as indicated, or by installing: https://tools.google.com/dlpage/gaoptout?hl=es