Marketplace B2C for Roca
Project key facts
Roca, one of the world leaders in the bathroom space sector with a commercial network present in more than 135 countries, has launched one of the most strategic and demanding projects for the company: Roca Marketplace.
Enhanced purchase experience
Increase in conversion rates achieved
Enablement of Roca products for its distributors
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Enhanced purchase experience
-
Increase in conversion rates achieved
-
Enablement of Roca products for its distributors
Project requirements & services provided
A titanic project in which all the needs of the client and the other stakeholders involved have been gathered to create an environment in which the user, distributors and Roca converge in a harmonious way, like three gears that fit perfectly.
Thus, Roca Marketplace is presented as an online space in which distributors from all over Spain can sell their Roca products easily and conveniently for them and for the final customer.
Solution, key deliverables
Marketplace
The entire range of Roca products available to the client through its network of distributors quickly and directly with all the online after-sales services included.
Integration with OpenLDAP and SAP
We daily reconcile the movements imported from the POS with the orders made in Magento and break them down into payments / refunds with individual distributors to export them to SAP.
What we achieved
- Improved the experience for distributors, enabling them to use filters in their search like proximity, delivery time or cost.
- Optimized the purchase experience by allowing the customer to choose the optimal distributor for their purchase.
- Enabled personalization of the sale of each of the distributors according to their own needs.
- Ensured exceptional purchasing process.
- Efficient full responsive market management interface for both distributors and customers.
- Enabled, thanks to OpenLDAP, a fast and efficient way of consulting user data.
- Enabled the entire range of Roca products through its network of distributors, quickly and efficiently.
Ignacio Riesco
CEO & FOUNDER INTERACTIV4
“The biggest challenge was to understand the customer’s behavior to optimize both the conversion and the recurrence and increase of the average ticket”
