B2B eCommerce Platform for BIC

Magento Commerce
Business model:
Project key facts

BIC is one of the world-leaders in creative products, being one of the best-known brands in the sector. Who hasn’t ever used a BIC product?

Decrease in the average cost per sales
Better management of orders
Product configurator for personalization
  • Decrease in the average cost per sales
  • Better management of orders
  • Product configurator for personalization

Project requirements & services provided

Interactiv4 was selected by BIC to implement its ambitious sales force digitalization plan, starting in Italy, which means not only the development of an online store, but also a change in sales habits and processes.

The purpose of the project was the launch of an Óptimo B2B eCommerce platform fully integrated with its management systems and a complex development process adapted to the specific functionalities of its business.

BIC wants each of its customers to feel unique and exclusive, so one of the core developments of the project was the conceptualization and development of customization features.

Solution, key deliverables
Product Customization

Starting from a 3D model, the product is customized using the customer’s creativity or a design carried out by the customer. The integration of “web-to-print” systems and processes allows the customer to have a totally customized and exclusive product in just a matter of days.

ERP and Adyen Integrations

Integration of customer accounts and production processes with JD EDWARDS and printing system. In addition, Adyen Integration As a basis for country scaling and specific payment methods.

What we achieved
  • Improved customer experience by allowing clients to implement their creativity.
  • Enabled the option of totally customizing products.
  • Granted business efficiency by offering options like assigning customers to salespeople.
  • Decreased the average cost per sales.
  • Improved the management of the sales team’s customer portfolio.
  • Improved the management of online and offline orders.
  • Helped BIC became the first brand of its sector to have such a solid ecommerce proposal.
Ignacio Riesco


“Product customization is key to make customers feel special and to ensure customer loyalty”