In January 2024, the landscape of personal data protection and digital consent is undergoing significant changes, driven by recent updates to GDPR legislation. Transformance, in partnership with Interactiv4, is at the forefront of analytically adapting to these changes, offering end-to-end solutions for your business to not only comply with these regulations but also optimize your data strategy in this new environment.

Adapting Analytics to GDPR: An Overview

The GDPR (General Data Protection Regulation) sets strict guidelines on how organizations can obtain, use and store personal data of EU residents. This includes:

  • Explicit consent from users for the use of their data.
  • Extended rights of users over their personal data.
  • Restrictions on the use of personal data without explicit consent.

In addition, recent court rulings in Europe have highlighted the importance of complying with these regulations, especially with regard to the use of analytical tools such as Google Analytics.

One of the most immediate effects of the new regulation is the upgrade to Consent Mode 2. With the advent of the Digital Markets Act (DMA) it is necessary to implement the new Consent Mode format by March 2024 in order to be able to continue to activate remarketing strategies in Google’s advertising products.

How Can We Help?

Transformance and Interactiv4 offer a package of services designed to ensure that your business not only complies with GDPR regulations, but also maintains a robust and efficient data strategy. Our services include:

  • GDPR Implementation Pre-Audit: We assess your current situation and identify areas for improvement.
  • Cookie and Consent Adaptation: We implement solutions to manage consent effectively, minimizing the loss of analytical data.
  • GA4 Migration and Adaptation: We offer advice and technical support to migrate to Google Analytics 4, ensuring a smooth and GDPR-compliant transition.
  • Customized Solutions: We develop customized consent banners and adapt labels to “consent mode”, ensuring your data collection is fully compliant.

Why Choose Us?

  • Proven Expertise: Our team of analytics and data management specialists has a deep understanding of GDPR regulations and best practices for compliance.
  • End-to-End Solutions: We offer a comprehensive approach, from initial audit to implementation of technical and strategic solutions.
  • Customized Packages: We understand that every business is unique. Our solutions are tailored specifically to your needs and objectives.


In an ever-evolving digital world, keeping up to date with data protection regulations is crucial. Transformance and Interactiv4 are here to guide you through this process, ensuring your business not only complies with GDPR, but also takes this opportunity to optimize your data strategy.

For more information on how we can help your business navigate the new GDPR landscape, contact us today.