UNOde50 eCommerce redesign

Website
unode50.com
Year
2016
Characteristics
Omnichannel, Integration with CRM, SAP integration
Project type
Web development, Magento Ecommerce

Change of the digital exploitation model

The UNOde50 brand, with an international presence specialized in the sale of jewelry, watches and designer accessories made in an artisan way, has a new Magento Responsive store.

The most remarkable thing is the use of Masonry to make the web full responsive. This application allows the products to adapt perfectly to the screen on which they are viewed, maintaining the proportion between them when modifying the size of the page or the device.

Thanks to this, an excellent user experience is achieved, which is much more visible in the mobile application with which we have linked the web.

Technical characteristics of the project

  • Full Responsive

    Perfect adaptation depending on the device starting from the “Mobile-first” principle.

  • Store Locator & Store Pickup

    Integration with the internal services for the products collection in any store of the UNOde50 stores network.

  • SAP integration

    All the applications of your company, whether external or internal, whether SAP or not, immediately and reducing costs.

The biggest challenge was to understand the customer’s behavior to optimize both the conversion and the recurrence and increase of the average ticket.

Ignacio Riesco
CEO & Founder

Overview

UNOde50 is a Spanish jewelry boutique with an international presence that has been selling exclusive products made by hand for two decades. Dedicated to the sale of jewelry, watches and design accessories, exclusivity is an essential part of its philosophy. In fact, they started making only 50 copies of each product.

Currently, with the increase in production and its geographical extension (are located in more than 10 countries and only in Spain already has more than 40 points of sale) continue to maintain this maximum for limited editions.

Thus, given the international projection of the brand, Interactiv4 has developed for UNOde50 a project that includes 5 stores, one of which is non-transactional. In addition, the website is in 3 languages: Spanish, English and French, adapting to the international sale of its products.

Interactiv4 has created the new online store of UNOde50 with a fresh and innovative design in which it is worth highlighting the full responsive design and the use of high quality images, which allows to maximize the user experience in each device you use. This application allows the products to adapt perfectly to the screen on which they are viewed, maintaining the proportion between them when modifying the size of the page or the device.

Achieving the best user experience is a maxim in the store of UNOde50, so it also has the development of the functionality Store Locator & Store Pickup, which allows integration with the internal services of the company for the collection of products in any store of the UNOde50 stores network.

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